The meadows and twang from the guitar-playing country gal are a distant memory for pop icon Taylor Swift. ‘Reputation’, Taylor’s sixth album, is released this Friday and we’re talking dark, bitter vixen territory. Cross Ms Swift and you’ll live to regret it…mostly by the repetitive chorus reminding you wherever it’s played that you’re bad, not to be trusted or you’ve hurt her deeply and madly. With emphasis on the ‘madly’.
Taylor made her Swiftie followers wait three years since 1989s release until this latest pop installation. ‘1989’was a time of upbeat electronic songs like ‘Shake It Off’ and ‘Welcome to New York’.
But gone is that light-heartedness frivolity as ‘Reputation’ is rumoured to offer depth and meaning.
Mid-last year the Taylor buzz began and Taylor amplified the excitement by…switching off the sound. That’s right. No social media posts, no update on her eating habits. Nada. Taylor was a ghost in the machine.
But on August 18th she resurfaced with a post of a snake tail.
Wow! who is the snake. There were conspiracy theories being tossed about left, right and centre.
The main theory is Taylor’s new album release is aimed at Kanye West -the artist who famously interrupted Taylor’s 2009 VMAs speech when she won Best Female Video for ‘You Belong with Me’. He said, paraphrasing,
“Yo, Taylor, I’m really happy for you and I’m gonna let you finish, but Beyoncé had one of the best videos of all time. One of the best videos of all time!”
Which lead to a shocked Beyoncé, a 19 year old Taylor standing on the stage not knowing what to do, an angry PINK and confused fans.
The outburst created years of twitter feuds, leaked phone calls, misinterpreted song lyrics and Instagram posts.
Ms Swift’s latest single ‘Look What You Made Me Do’ was the Nashville songstress’ musical retort. Goodbye upbeat, electronic sound of ‘1989’ and hello revenge.
“Don’t like your tilted stage, the role you made me play of the fool. No, I don’t like you”
“Got a list of names and yours is in red underlined.”
Even with all the references towards Kanye, the line that shocked the world the most was Taylor saying that the old Taylor couldn’t go to the phone as she was ‘dead’. So transformation time. Ta dah! Goodbye pop princess and hello mature, strong woman.
Well Swifties you can all be the judge.
Taylor enlisted the help of producers Max Martin, Shellback, Ali Paymai and Jack Antonoff to work on new album ‘Reputation’.
Max, Shellback and Ali are Swedish record producers, songwriters and musicians. Max rose to fame in the second half of the 1990s with major hits for Backstreet Boys, Britney Spears and NSYNC. He also co-wrote ‘Blank Space’, ‘Shake it Off’ and ‘Style’, some of Taylor’s more well-known songs that appeared on ‘1989’.
Due to the album being so well-guarded and secretive there are no mentions of any collaborations so we have to wait a couple of days for the big reveal of who’s who but there are many theories about who and how many collaborations will appear on the album.
The favourite theory is that the singer Kesha will make an appearance. It was rumoured that Taylor donated $250,000 towards Kesha’s famous industry court case to help with any legal fees.
A couple of months later Taylor testified in court against former KYGO radio DJ David Muller for assaulting her in 2013 during a meet-and-great.
Muller sued Swift for $3 million and claimed that the allegations were false and the reason why he lost his job, Swift countersued for $1. Taylor won her case and her $1 against Muller. Once the news about Swift’s case was released Kesha took to twitter to commend her by saying:
“@taylorswift13 I support you always, and especially right now and admire your strength and fearlessness. Truth is always the answer.”
So not long to wait and see who’s singing with Taylor and who’s going to be hinted at in her songs. I for one, can’t wait!
Review by India Bartlett